Formula Girl LogoAs London Fashion Week begins, a game-changing sports fashion brand, Formula Girl has been shortlisted as a finalist in the 2015 Venturefest Best New Brand competition, which will be held at Lancashire Cricket Club in Manchester on Tuesday 22nd September. The winner will be decided by an audience vote of leading investors and top business people at Venturefest and announced at the close of the event.

Sports women struggle to get sponsorship. Only 0.4% of corporate sponsorship is spent on women’s teams. Formula Girl is mobilizing the purchasing power of women around the world to change that. This is style with substance.

Leveraging the glamour of grand prix racing, Formula Girl is putting together its first capsule collection of luxurious clothing for adventurous spirited women who like to look good, feel good – and more importantly do good!.

40% of the profits generated will be reinvested to sponsor young female sporting talent and give them a much needed lifeline, so they can focus on winning.4623137197_329x247

Reacting to the announcement, the company’s CEO Marilyn Comrie OBE said: “ It is a big vote of confidence to have been judged by a qualified Trade Mark Attorney as having the potential to become the next global superbrand.

Formula Girl is a call to action for women to use their massive purchasing power to engineer gender equity in sport and close the sponsorship gap for sports women. We want to change the funding landscape for sports women forever. This is style with substance” .

Marilyn who’s a supporter of the British Women’s Racing Drivers Club whose members include F1’s Susie Wolff added: “Our theme has evolved with Athena, the goddess of endeavor meets motorsport; luxury body armour, made on trend – a superbrand female warriors wardrobe.