The Blair Project is delighted to be an approved partner of Sport England’s This Girl Can Campaign, which seeks to get more women and girls active, regardless of size, shape or ability.
Sport England’s research showed there was a huge difference in the number of men and women playing sport. And it wasn’t just because females didn’t want to get active. Fear of judgement on appearance, ability or how they chose to spend time on themselves – is putting millions of women of all ages off exercising.
The campaign doesn’t hold back in trying to encourage women to beat their barriers and close the gender gap in sport participation.
We are very proud to be playing our part, by running the first Sportivate Girls in Motorsport karting summer camp to increase female participation in motorsport, and sustaining it through club membership, and beyond! #ThisGirlCan